News

Geiselgasteig - Bavaria Sonor Licensing (BSL) has signed a new licensing agreement for its "Janosch" brand. Since April 2022, pants featuring cult characters such as Little Tiger, Little Bear and Tiger Duck are available to buy in more than 2.000 dm-stores. The well-known drugstore chain is also selling the "babylove nature Pants" in Janosch design in its dm online store

Munich 28.03.2022 - Bavaria Sonor Licensing (BSL) is now to manage the licensing rights for the "Frida Kahlo" brand across Germany, Austria and Switzerland. For these territories, the license partners want to expand the product portfolio around the world-famous Mexican painter, especially in the categories of Home & Living, Fashion, Food & Beverages and Personal Care.

Munich, 10.03.2022 - Bavaria Sonor Licensing (BSL) has successfully placed the "Bud Spencer" brand with Lantenhammer Distillery. Under the In-house brand JOSEF Bavarian Gin, the "BUD GIN - 2 Fists for Dry Gin" is now available in stores as a special edition in 0,5L with 40% Vol.

Munich, January 18th 2021 - Bavaria Sonor Licensing (BSL) has secured a new licensing partner for the "Bud Spencer" brand. The praline, sugar-coated sweets and chocolate manufacturer Piasten will be bringing "Bud Spencer Whisky Chocolate Beans" to retailers from February 2022.

Munich, December 1st, 2021 - Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has signed a licensing agreement with St. Kilian Distillers GmbH for the "Terence Hill" brand. The new whisky "Terence Hill - The Hero" will be launched on December 1, 2021.

Leipzig, 28/09/2021 – Together with Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, Posterlounge is developing high-quality poster designs of the popular Moomin characters by the Finnish-Swedish author, Tove Jansson.

Munich - Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has brokered two new licensing partnerships for the "Bud Spencer" and "Terence Hill" brands. The images of the two cult characters will adorn a collection of tin signs from Blechwaren Fabrik Braunschweig from now on and, from July 23, 2021, a new barbecue sauce from Essendorfer Genussschmelzerei. The products will be available in selected stores.

Munich, February 9th 2021 – At the turn of the year, Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, took over the licensing mandate for "The Smurfs". The license holder is the Belgian company International Merchandising, Promotion and Services SA (IMPS). The mandate covers Germany, Austria and Switzerland as well as Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Macedonia and Kosovo. BSL sees great licensing potential especially for the fashion, home & living, promotions and food & beverages sectors.

Munich, November 19th, 2020 - At the end of November, the animation series "Moominvalley" (German title: "Mumintal") with the world-famous "Moomin" characters will start in Germany on KiKA channel. Since the beginning of 2020, BSL has had the licensing mandate (for consumer products and promotions) for GAS and France for the licensing of the classic "Moomin" and "Moominvalley", based on the 3D CGI series' title.

Geiselgasteig - Bavaria Sonor Licensing (BSL) once again connects the brands "Bud Spencer" and "Terence Hill" with the food industry. After the whisky "Bud Spencer - The Legend" was just launched, now it also has a spot in the freezer: With four different visual motifs, the legendary cult actors Bud Spencer and Terence Hill are the inspiration for the new Gustavo Gusto frozen pizza under the slogan "4 Käse für ein Halleluja".

Munich, November XX, 2020 - Bavaria Sonor Licensing (BSL) has arranged a licensing cooperation for the "Bud Spencer" brand and St. Kilian Distillers GmbH. Under the label "Bud Spencer - The Legend" a single malt whisky with Bud Spencer illustration will be available for purchase from selected retailers and online sales from November XX, 2020.

The "Gioca con Milka" competition kicks off on September 15th: creative concept, flash on pack, point of sale materials, website and TV tail are signed by Wave Design & Communication

Geiselgasteig (2.9.2020) – Die Lizenzagentur Bavaria Sonor Licensing (BSL), ein Geschäftsbereich der Bavaria Media GmbH, hat den Münchner Spiele-Publisher Wild River Games und den Spielwarenhersteller Simba Dickie Group für eine Kooperation zusammengebracht.

The new audio-play series branded Panini Spa and Leonine Kids about sports and friendship

Cloudco Entertainment, home of revered brands such as Care Bears™, Holly Hobbie™, and Madballs™ has signed an agency deal with Bavaria Media GmbH and its licensing division, Bavaria Sonor Licensing to manage the Care Bears™ brand across Germany, Austria and Switzerland.

The hugely successful character brand Moomin has added a new brand licensing partner to its worldwide network: Bavaria Sonor Licensing - the licensing division of Bavaria Media GmbH.