Licensing

Watch out! Here we come! Finally, the best-known children's car is available in stores for the first time as a super-soft and cute plush version. Whether as a cuddly car cushion with integrated horn or as a large BIG Bobby Car seat swing: the kids will love them both! Funny face, cheeky eyes and laughing mouth: fun is guaranteed thanks to the sturdy wooden runners!
Launch: out now
Territories: Germany, Austria and Switzerland
Available: Retail and online
www.heunec.de

The Janosch design with the tiger, the bear and the frog brings pure color and joy into every child's room! And playfully easy, the three friends take care of light-hearted dreams.
Launch: November 24th, 2022
Territories: Germany, Austria, Switzerland
Available: online
Click here: www.wild-south-shop.de/p/janosch-bettwaesche-40x60-100x135cm

After the great success of the two collections of baby pants in 2022, the journey now continues for the popular Janosch characters. As of January 2023, another limited edition of nature Pants will be available at dm under its private label "babylove".
Launch: January 2023
Territories: Germany, Austria, Hungary, Czech Republic, Slovakia, Croatia, Serbia
Available: in all dm-stores and in the dm-online shop

Congratulations to our license partner Lebensbaum on this extraordinary anniversary and thank you for this great and successful cooperation. The creative tea varieties not only taste good to young and old, but they are also real eye-catchers in every kitchen thanks to the loving design with the Janosch characters.
Click here: www.lebensbaum.de

Munich, 20.12.2022 – Bavaria Media Licensing has brought the "Moomins" together with the fashion brand MALAIKARAISS. A jewelry collection featuring the numerous characters from the "Moomin" world has been released on 15 November 2022. The products, made in Germany, range from earrings to necklaces and bracelets. Various items of clothing in the "Moomin" style complete the collection from January 2023.

Geiselgasteig - Bavaria Sonor Licensing (BSL) has signed a new licensing agreement for its "Janosch" brand. Since April 2022, pants featuring cult characters such as Little Tiger, Little Bear and Tiger Duck are available to buy in more than 2.000 dm-stores. The well-known drugstore chain is also selling the "babylove nature Pants" in Janosch design in its dm online store