Thick as thieves: Bavaria Sonor Licensing brokers new licensing partnerships for the "Bud Spencer" and "Terence Hill" brands
Munich - Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has brokered two new licensing partnerships for the "Bud Spencer" and "Terence Hill" brands. The images of the two cult characters will adorn a collection of tin signs from Blechwaren Fabrik Braunschweig from now on and, from July 23, 2021, a new barbecue sauce from Essendorfer Genussschmelzerei. The products will be available in selected stores.
Munich, February 9th 2021 – At the turn of the year, Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, took over the licensing mandate for "The Smurfs". The license holder is the Belgian company International Merchandising, Promotion and Services SA (IMPS). The mandate covers Germany, Austria and Switzerland as well as Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Macedonia and Kosovo. BSL sees great licensing potential especially for the fashion, home & living, promotions and food & beverages sectors.
Munich, November 19th, 2020 - At the end of November, the animation series "Moominvalley" (German title: "Mumintal") with the world-famous "Moomin" characters will start in Germany on KiKA channel. Since the beginning of 2020, BSL has had the licensing mandate (for consumer products and promotions) for GAS and France for the licensing of the classic "Moomin" and "Moominvalley", based on the 3D CGI series' title.
Bud Spencer and Terence Hill honored with their own Gustavo Gusto frozen pizza: “4 Käse für ein Halleluja”
Geiselgasteig - Bavaria Sonor Licensing (BSL) once again connects the brands "Bud Spencer" and "Terence Hill" with the food industry. After the whisky "Bud Spencer - The Legend" was just launched, now it also has a spot in the freezer: With four different visual motifs, the legendary cult actors Bud Spencer and Terence Hill are the inspiration for the new Gustavo Gusto frozen pizza under the slogan "4 Käse für ein Halleluja".
Munich, November XX, 2020 - Bavaria Sonor Licensing (BSL) has arranged a licensing cooperation for the "Bud Spencer" brand and St. Kilian Distillers GmbH. Under the label "Bud Spencer - The Legend" a single malt whisky with Bud Spencer illustration will be available for purchase from selected retailers and online sales from November XX, 2020.
The "Gioca con Milka" competition kicks off on September 15th: creative concept, flash on pack, point of sale materials, website and TV tail are signed by Wave Design & Communication
PLAYMOBIL, Masha and the Bear, Moomin, Carebears, emoji® – The Iconic Brand, Janosch, Panini, BIG-Bobby-Car, Bud Spencer & Terence Hill and much more. Our brands make hearts beat faster, create stories in people's minds and produce unique moments.