Licensing

Munich, February 9th 2021 – At the turn of the year, Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, took over the licensing mandate for "The Smurfs". The license holder is the Belgian company International Merchandising, Promotion and Services SA (IMPS). The mandate covers Germany, Austria and Switzerland as well as Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Macedonia and Kosovo. BSL sees great licensing potential especially for the fashion, home & living, promotions and food & beverages sectors.

Munich, November 19th, 2020 - At the end of November, the animation series "Moominvalley" (German title: "Mumintal") with the world-famous "Moomin" characters will start in Germany on KiKA channel. Since the beginning of 2020, BSL has had the licensing mandate (for consumer products and promotions) for GAS and France for the licensing of the classic "Moomin" and "Moominvalley", based on the 3D CGI series' title.

Geiselgasteig - Bavaria Sonor Licensing (BSL) once again connects the brands "Bud Spencer" and "Terence Hill" with the food industry. After the whisky "Bud Spencer - The Legend" was just launched, now it also has a spot in the freezer: With four different visual motifs, the legendary cult actors Bud Spencer and Terence Hill are the inspiration for the new Gustavo Gusto frozen pizza under the slogan "4 Käse für ein Halleluja".

Munich, November XX, 2020 - Bavaria Sonor Licensing (BSL) has arranged a licensing cooperation for the "Bud Spencer" brand and St. Kilian Distillers GmbH. Under the label "Bud Spencer - The Legend" a single malt whisky with Bud Spencer illustration will be available for purchase from selected retailers and online sales from November XX, 2020.

The "Gioca con Milka" competition kicks off on September 15th: creative concept, flash on pack, point of sale materials, website and TV tail are signed by Wave Design & Communication

Geiselgasteig (2.9.2020) – Die Lizenzagentur Bavaria Sonor Licensing (BSL), ein Geschäftsbereich der Bavaria Media GmbH, hat den Münchner Spiele-Publisher Wild River Games und den Spielwarenhersteller Simba Dickie Group für eine Kooperation zusammengebracht.