Licensing

Geiselgasteig - Bavaria Sonor Licensing (BSL) has signed a new licensing agreement for its "Janosch" brand. Since April 2022, pants featuring cult characters such as Little Tiger, Little Bear and Tiger Duck are available to buy in more than 2.000 dm-stores. The well-known drugstore chain is also selling the "babylove nature Pants" in Janosch design in its dm online store

Munich 28.03.2022 - Bavaria Sonor Licensing (BSL) is now to manage the licensing rights for the "Frida Kahlo" brand across Germany, Austria and Switzerland. For these territories, the license partners want to expand the product portfolio around the world-famous Mexican painter, especially in the categories of Home & Living, Fashion, Food & Beverages and Personal Care.

Munich, 10.03.2022 - Bavaria Sonor Licensing (BSL) has successfully placed the "Bud Spencer" brand with Lantenhammer Distillery. Under the In-house brand JOSEF Bavarian Gin, the "BUD GIN - 2 Fists for Dry Gin" is now available in stores as a special edition in 0,5L with 40% Vol.

Munich, January 18th 2021 - Bavaria Sonor Licensing (BSL) has secured a new licensing partner for the "Bud Spencer" brand. The praline, sugar-coated sweets and chocolate manufacturer Piasten will be bringing "Bud Spencer Whisky Chocolate Beans" to retailers from February 2022.

Munich, December 1st, 2021 - Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has signed a licensing agreement with St. Kilian Distillers GmbH for the "Terence Hill" brand. The new whisky "Terence Hill - The Hero" will be launched on December 1, 2021.

Leipzig, 28/09/2021 – Together with Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, Posterlounge is developing high-quality poster designs of the popular Moomin characters by the Finnish-Swedish author, Tove Jansson.