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BML has been acting as a full-service licensing agency since 1983 with extensive experience in the field of children's, entertainment, celebrity and lifestyle brands. Both the mediation of brand cooperations such as PLAYMOBIL x ZARA or Janosch x dm, as well as the brand development in German-speaking countries, such as Frida Kahlo (nominated as "Celebrity Brand of the Year 2022 & 2023") are part of the core business.

As a licensing agency, BML currently represents brands such as "Schleich", "Care Bears", "Frida Kahlo“, "Moomin", "BIG Bobby Car", "mdr" and "OGGY OGGY". It also acts as rights holder for the own and in-house brands "Janosch," "Storm of Love," "Einstein High" and "Das Boot.


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PLAYMOBIL, Masha and the Bear, Moomin, Carebears, emoji® – The Iconic Brand, Janosch, Panini, BIG-Bobby-Car, Bud Spencer & Terence Hill and much more. Our brands make hearts beat faster, create stories in people's minds and produce unique moments.