After "Bud Spencer," BSL also places "Terence Hill" on whisky bottles from St. Kilian Distillers

Fri, 10. Dec 2021 Licensing

Munich, December 1st, 2021 - Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has signed a licensing agreement with St. Kilian Distillers GmbH for the "Terence Hill" brand. The new whisky "Terence Hill - The Hero" will be launched on December 1, 2021.

Bavaria Sonor Licensing (BSL) was appointed by the rights holder Paloma Productions Media und Marketing GmbH to expand the product world around Terence Hill throughout Europe with licensing cooperations and corresponding licensed products. BSL has now brokered this licensing cooperation for the "Terence Hill" brand to St. Kilian Distillers GmbH.

Almost exactly one year earlier, BSL and St. Kilian Distillers had already announced a very successful cooperation for "Bud Spencer" whisky. Like the Bud Spencer whisky, the Terence Hill whisky will be available in two variations, unpeated und peated, at selected retailers and online in the German market.

Ivica Maracic, Licensing & Sales Director Bavaria Sonor Licensing: "The fantastic cooperation with St. Kilian goes into the next round: After the brilliant success of 'Bud Spencer - The Legend', the whisky 'Terence Hill - The Hero' is now available. All fans and whisky lovers can look forward to high-quality drinks. The duo is now united on the whisky shelf!"

Owner Andreas Thümmler and Managing Director Philipp Trützler of St. Kilian Distillers: "The ink is dry on the contract – Now St. Kilian Distillers brings together what belongs together!"


About Bavaria Sonor Licensing

Bavaria Sonor Licensing (BSL) is a division of Bavaria Media GmbH, a subsidiary of Bavaria Film GmbH. BSL represents brands like "PLAYMOBIL", “The Smurfs”, "Masha and the Bear", "Care Bears", "Moomin", "Panini", "Janosch", as well as "Bud Spencer" and "Terence Hill".

About St. Kilian Distillers

St. Kilian produces single malt whisky made in Germany, inspired by whisky cultures from all over the world. Pure barley malt meets original Scottish pot stills - and decades of whisky know-how meets German engineering. The whisky distillery is located less than an hour's drive from Frankfurt am Main, amidst landscapes reminiscent of Scotland. Even though the St. Kilian Single Malts are still relatively young - the six Signature Editions have matured in their barrels for just three years - they have already won awards all over the world and in numerous national and international competitions. The smokiest Edition FOUR, for example, received all the major prizes at the "London Spirits Competition" and won the gold medal for the best whisky of the year with 97 out of 100 points.


Press contact:

Bavaria Media GmbH
Dr. Sebastian Feuß
Unternehmenssprecher Bavaria Film GmbH
+49 89/6499-3900


St. Kilian Distillers
Andreas Kreser
T: +49 9371 40712-0