Zwei Lizenzabkommen für ein Halleluja: BSL wird Lizenzagentur für „Bud Spencer“ und „Terence Hill“
Licensing Agreement: Bavaria Sonor Licensing becomes Licensing Agency for "Bud Spencer" and "Terence Hill"
Geiselgasteig - Bavaria Sonor Licensing (BSL) is taking over the license business for the brands "Bud Spencer" and "Terence Hill". The brand universe around the congenial duo, known from numerous spaghetti westerns, is to be expanded further by the in-house licensing agency of Bavaria Media. As part of this, new merchandising products are planned for the Fashion, Food & Beverages, Promotions, Home & Living and Personal Care segments.
Ivica Maracic, Licensing & Sales Director of Bavaria Sonor Licensing:
"With the acquisition of the mandate for 'Bud Spencer' and 'Terence Hill', a childhood dream is absolutely coming true. They are some of the most iconic actors in movie history and are simply icons everyone knows. Their movies are still as popular as ever, and their quotes and humor are legendary. They are great brands for a broad audience. The industry can really look forward to their licensing potential. "
Paloma Productions Media & Marketing GmbH for "Terence Hill" and the "Plattfuss Vertriebs GmbH" for "Bud Spencer" transferred their Europe-wide licensing mandates to Bavaria Media GmbH. Both companies are represented by Marcus Zölch.
Marcus Zölch, CEO of Paloma Productions Media & Marketing GmbH: "As the right-hand man of Terence Hill and Bud Spencer, I am delighted to have found a partner in Bavaria Media that has given me the feeling of having the same enthusiasm and energy for the idols of our childhood. The most successful movie duo ever returns, but has never really disappeared. "