Munich, January 18th 2021 - Bavaria Sonor Licensing (BSL) has secured a new licensing partner for the "Bud Spencer" brand. The praline, sugar-coated sweets and chocolate manufacturer Piasten will be bringing "Bud Spencer Whisky Chocolate Beans" to retailers from February 2022.
Munich, December 1st, 2021 - Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has signed a licensing agreement with St. Kilian Distillers GmbH for the "Terence Hill" brand. The new whisky "Terence Hill - The Hero" will be launched on December 1, 2021.
Leipzig, 28/09/2021 – Together with Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, Posterlounge is developing high-quality poster designs of the popular Moomin characters by the Finnish-Swedish author, Tove Jansson.
Thick as thieves: Bavaria Sonor Licensing brokers new licensing partnerships for the "Bud Spencer" and "Terence Hill" brands
Munich - Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, has brokered two new licensing partnerships for the "Bud Spencer" and "Terence Hill" brands. The images of the two cult characters will adorn a collection of tin signs from Blechwaren Fabrik Braunschweig from now on and, from July 23, 2021, a new barbecue sauce from Essendorfer Genussschmelzerei. The products will be available in selected stores.
Munich, February 9th 2021 – At the turn of the year, Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, took over the licensing mandate for "The Smurfs". The license holder is the Belgian company International Merchandising, Promotion and Services SA (IMPS). The mandate covers Germany, Austria and Switzerland as well as Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Macedonia and Kosovo. BSL sees great licensing potential especially for the fashion, home & living, promotions and food & beverages sectors.
Munich, November 19th, 2020 - At the end of November, the animation series "Moominvalley" (German title: "Mumintal") with the world-famous "Moomin" characters will start in Germany on KiKA channel. Since the beginning of 2020, BSL has had the licensing mandate (for consumer products and promotions) for GAS and France for the licensing of the classic "Moomin" and "Moominvalley", based on the 3D CGI series' title.
PLAYMOBIL, Masha and the Bear, Moomin, Carebears, emoji® – The Iconic Brand, Janosch, Panini, BIG-Bobby-Car, Bud Spencer & Terence Hill and much more. Our brands make hearts beat faster, create stories in people's minds and produce unique moments.