PLAYMOBIL®

Licensing PLAYMOBIL®

Creativity with PLAYMOBIL® knows no bounds – and nor does this brand's product world. The imaginative universe of the pieces is extended by all kinds of licence products that enable children to experience the brand beyond the actual play sets.

  • 3 million PLAYMOBIL® figures are enough to reach round the world 3.7 times
  • Some 40 different theme worlds
  • 97% of Germans and 99% of French people know the brand name
  • Sold in some 100 countries worldwide*
  • Key territories: Germany, France, Spain, Portugal, Benelux, Great Britain, Greece, Italy and Scandinavia
  • International: foreign business accounts for some 70%* of total turnover
  • First cinema film: premiere 29.08.2019
  • 2019: 45-year anniversary
  • New series  "Knights of Novelmore" from the end of 2020